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Product Overview: SureFeed Microchip Cat Feeder
Website: Amazon.com
Rating: 9.3 out of 10
Key Benefit: Prevents Food Theft
Cost: Click Amazon Link Above
Creator: Dr. Nick Hill, 2008
In this review, I am going to be talking about a product that I believe will revolutionize cat feeding: the SureFeed Microchip Cat Feeder. This feeder was devised by Dr. Nick Hill, a physicist who sought to keep an intruder out of his home—one who used an unselective cat flap to come into his house to eat and also terrorize his pet.
Dr. Hill developed a feeder that opens only via a specific microchip. This way, only a cat with that microchip can access the food. It’s a pretty brilliant idea, if you ask me. I mean….
If you’re a cat parent like me, you’ve possibly experienced the chaos that is mealtime in a multi-pet household. One cat’s a slow eater, another’s a food thief, and let’s not even talk about the dog who thinks cat kibble is his birthright.
I know about the constant struggle to ensure everyone gets their fair share without turning feeding time into a battle. Enter the SureFeed Microchip Cat Feeder – a gadget that holds promise to truly transform how you manage feeding your fur babies.
Introducing the SureFeed Microchip Cat Feeder
The SureFeed Microchip Cat Feeder is an automatic feeding device that uses your cat’s unique microchip or an included RFID tag to ensure only the assigned pet can access the food.
This feeder is awesome for anyone juggling multiple pets or dealing with special dietary needs. Using clever microchip technology, it only opens for the pet it’s programmed for, ensuring no sneaky paws or noses can steal food meant for someone else.
If you’ve got a multi-pet household or a pet on a special diet, this could be your new best friend. It tackles some of the most common challenges we face: preventing food theft, controlling portions, and even stopping pets from bullying each other during meals. I’ll admit, when I first heard about it, I was skeptical. But after hearing about it and what other buyers said, I’m here to tell you it’s worth the hype.
Key Features and Design: Why SureFeed Stands Out

Let’s dive into what makes this feeder so impressive:
Automated Feeding:The feeder uses RFID technology to recognize your pet’s microchip or a SureFlap RFID collar tag. It only opens for the assigned pet, making food theft a thing of the past.
Broad Compatibility: Broad Compatibility: Works with most pet microchips worldwide and SureFlap tags, so you don’t have to worry about compatibility.
Food Preservation: Its sealing mechanism keeps food fresh, which is a huge win for those of us who feed wet food.
Durable Design: Made from high-impact plastic with clear side panels, it’s lightweight but sturdy enough to withstand curious paws.
Battery-Powered: Runs on batteries, and setup is quick and painless. You can program it in under 10 minutes.
How does the microchip functionality work?
The feeder reads your cat’s implanted microchip or the included RFID tag on their collar to unlock the lid, giving them access to the food.
Can I use it if my cat isn’t microchipped?
Yes! The feeder comes with an RFID tag that can be attached to your cat’s collar as an alternative.
Behavioral and Health Benefits: More Than Just a Feeder
Beyond its tech-savvy design, the SureFeed Microchip Cat Feeder has real benefits for your pets’ health and behavior:
It reduces stress. Feeding time is no longer a stressful event. No more food fights or sneaky thieves. The cat chow is only available to the one with the microchip or wearing the RFID.
Is your furry friend on a diet that has special needs? It’s a lifesaver for pets on specific diets, helping with weight management and preventing malnutrition. You won’t have to worry about the family dog scarfing down the food for the cat with food sensitivities.
You can ensure each pet gets the right food and portions, reducing overfeeding and ensuring those on prescription diets stay on track. The feeder prevents over-dispensing of expensive special prescription food.
Surefeeds automatic microchip cat feeder delivers the gift of happy cats. When everyone’s well-fed and calm, it’s amazing how much better the household vibe becomes. Bullying and fighting is a thing of the past.
Purchasers have also reported that unlike regular food bowls, this special bowl keeps soft cat food fresh all day. This seems like a given since the lid closes over the bowl when it’s not in use.
User-Friendly Experience: Pros and Cons Evidenced by Review
One of the things I love to hear about the SureFeed is how easy it is to set up and use. Programming a cat’s microchip is a breeze, and the feeder’s quiet operation allows even the skittish kitty to get used to it. Plus, user reviews echo my thoughts – people love its functionality and reliability.
However, no product is perfect. Here are a few points to consider:
The bowls are made of plastic. While functional, they’re not as hygienic as stainless steel. I’d love to see a stainless steel option in the future.
You also still have to contend with it being dependent on a battery. Although the battery life is excellent, there’s always that worry about it running out at an inconvenient time. A plug-in option would be a fantastic addition.
Another complaint from another reviewer is you probably don’t want to travel with it. He thinks it would be too fragile due to it’s plastic construction and the fact that it is an expensive unit. This is why they should think about a more durable plastic or even metal material for future models.
Frequently Asked Questions
Can the feeder help with weight management?
Yes, it ensures that only the assigned cat eats the portion of food, making portion control easier.
How do I clean the feeder?
The bowls and lid are removable and dishwasher-safe. The base should be wiped down with a damp cloth.
Can the SureFeed feeder accommodate wet food?
Yes, it works well with wet food, thanks to its sealed lid design that keeps food fresher longer.
Is it compatible with all microchips?
It’s compatible with most microchip types worldwide. Be sure to check the product’s compatibility list for your region.
How long do the batteries last?
The feeder’s battery life typically lasts 6 months, depending on usage.
Can I program the feeder for multiple cats?
Yes! The feeder can store microchip or RFID tag data for up to 32 cats, making it great for multi-cat households.
Is it suitable for outdoor use?
No, it’s designed for indoor use only.
Final Thoughts and Practical Insights: Is It Worth the Investment?
f you’re dealing with food theft, special diets, or just a chaotic feeding routine, the SureFeed Microchip Cat Feeder is worth considering. While it’s not the cheapest solution, its transformative impact on multi-pet households can’t be overstated. You’ll save time, reduce stress, and improve your pets’ well-being – a win-win in my book.
Would I recommend it? Absolutely. Just be prepared for a little upfront investment, and consider picking up spare batteries. If SureFeed ever rolls out a stainless steel bowl or plug-in option, I’ll be first in line to upgrade.
In the meantime, if your feeding routine feels more like a tussle, this feeder might just be the peace treaty you’ve been looking for. Trust me, your pets (and your sanity) will thank you!
Bonus Tips for Using the SureFeed Microchip Cat Feeder
Training Mode: Use the training mode to gradually introduce your cat to the feeder. It allows the lid to stay open for longer durations initially.
Placement Matters: Place the feeder in a quiet, low-traffic area to help timid pets feel comfortable.
Cleaning Routine: Make it a habit to clean the bowls and lid regularly to keep the feeder hygienic and your pets healthy.
Monitor Usage: If you have multiple pets, monitor the feeding process initially to ensure each pet adjusts to the system.
With these tips and insights, you’ll be well on your way to making mealtime stress-free for you and your pets!, this feeder might just be the peace treaty you’ve been looking for. Trust me, your pets (and your sanity) will thank you!
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